Before creating a Job Description (JD) one should gather various work and requirements that would be done by the hired employee. After preparing such a list go though the following and check if you have missed any of the requirements that are required for a profile/position of Online Marketing Manager SEO, SMO and Online Promotion.
Social Promotion
- Social Networking – Facebook, Google+, Twitter, Linkedin, Facebook pages, Facebook Groups
- Social Bookmarking – Stumble Upon, Digg, Reddit
- Profile Management
- Vote management
- Social media optimization
- Social media marketing
- Search Engine Marketing
- Blog commenting
- Forum commenting
- Group generation of any online community – Community and groups handling
- Submission – Directory, RSS, Articles, Scripts
SEO
- Onpage
- Title and Meta tags creation
- URL aliasing
- Article Density, linking and promotion
Additional Requirements
Knowledge of:
- HTML
- Front Page or Dream weaver
- FTP – Filezilla, CoreFTP,
- Basics of Search engines
- Internet Marketing
- SEO
- Anlytics Tools – Google Analytics
- Webmaster Tools – Google Webmasters Tool
- Google Adwords
Job Responsibilities
- Plan and execute SMO Campaigns
- Social Promotion
- Content writing
- Create strategy to get relevant traffic
- Keyword research