Bargain system in e-commerce platforms is not available. OBuyer visits a product page and see price, offer, discount and final price. He adds it to cart and apply promotion code if applicable. Between these 2 steps there should be another step i.e. Bargain.
- OBuyer picks a product, view details, view pricing
- OBuyer OBargains for Price
- OBuyer Purchases
Why bargain should be present?
Bargain is done in offline world at most of the small shops where the board with ‘Fixed Price’ is not present and in some cases where even the board is present. Same concept of bargaining will give Obuyer a satisfaction of price. There are 2 primary reasons due to which Obargain should be introduced to the web world. Inter market and intra market pricing.
Intra market pricing is applicable to a market place where multiple sellers are selling the same product and are having different selling price. Inter market pricing is between different e-commerce websites/webpanies. Sellers on 2 different platforms have different selling price for the same product. In some cases there are chances that seller is same on different websites with different selling price for same product owning to various reasons.
Due to this price difference obuyer would be interested in doing a bargain.
Types of Bargain Zones
- Seller Bargain – Buyer picks up a product seller (in case multiple sellers are present). Buyer negotiates price with seller.
- Market Place Bargain – Buyer gives a price. Multiple sellers act on it and reply with bargained price. If buyer accepts a price then he can make a purchase.
- Inter-market Bargain
Bargain Ways
time based chat before purchasing. Buyer chats with Seller. Both give a price and once the price is reached and other party accepts then user has to purchase.
after purchasing (more users would buy)
make full payment, then bargain. Set a min. price as bargain price before purchase. if bargain reaches this or below then purchase is mandatory. if bargain price point not reached then buyer has option for refund. If bargain price point is too low seller can reject before initiating chat session. Seller sends offer price to buyer..if buyer accepts then pending amount is refunded.
How OBargain can be done?
What to keep in mind?
Post listing will have Bargain available button/link similar to EMI, Offer, Buy, Chat etc.buttons
Analytics tracking study user pattern before implementing. If a buyer accepts a price then it should be valid till 1 hour or 30 minutes. Along with price there would be qty. as well. Default qty. should be 1.
Bargain would help sellers and product manufacturers in keeping a good price for product. Marketplace should keep track on Window Shopping behaviour of buyer. If buyer is often engaged in bargaining but doesn’t buy a product then sellers should be notified this will save time of sellers.
limited period bargain
1 hour a day
whole day
anytime
- Terminology
- OBuyer – Online Buyer
- OSeller – Online Seller
- OShops – Online Seller Shops on E-commerce platforms
- Webpany – Web Company, E-commerce Platform, Website
- OBargain – Online Bargain