SEO, SMO, SEM are the 3 familiar terms in online marketing and promotion. To promote a website many activities are done and these activities are followed by other activities and forms a chain. To start with web property promotion one needs to have a website and then do on-page and off-page activities. For off-page activities one needs to do further activities and for those activities one needs to yet some more activities and so on..
Let us understand this by some example. We have a website and we want to promote this. For this, we will be doing some online activities including submissions, social networking, social bookmarking and profile creation, commenting, grouping and blogging etc. Let us take Blogging. For blogging, we need to create a blog and write articles. Now, we need to promote blog. We will be doing few activities for it. RSS/Feed submissions, article submission on article sites, blog submissions, link submissions and commenting else where. Now, for RSS/Feed submission we need to write our link on our blog, in emails, in signatures and ad pamphlets etc. So, the web circle continues for promotion.
We now understand that in online promotion, when activity is followed by another one and yet another one and so on. So, for marketing manager, SEO candidate and hiring it is must that the candidate have knowledge of all aspects of SEO and Online Promotion and is familiar with all the aspects. In addition to this, he should also have hands on experience with these.
Find below the list with basic to advanced level SEO interview questions. This would be useful for interviewer as well as candidate and will prove to be a checklist for interviewer. And with these Questions, answers are also provided.
Que 1 ) What is Search Engines ?
Ans. Search Engine are Key of Finding Specific Information on the vast expanse of the World Wide Web
Que 2 ) How to achieve Google Page Rank ?
Ans. Google Page Rank Largely Dependent on Links so more the Backlinks you have the more is your page rank it also affected by the rank of page linked to you.
One other thing that you should consider is that the older your website is, the more trusted and favorable it is to Google. A website with plenty of pages, a lot of incoming links, and also plenty of internal links to other pages within your website–all these are well regarded by Google.
Que 3 ) What are Meta Tags .
Ans They are keywords that are Hidden in the Code of your Page. Search Engine can see and Viewed them but generally your visitor can’t.
Que 4 ) What is Value of Title Tags used in Website ?
Ans Title is Vital to your SEO Efforts. Each Page need to have a Unique Title that accurately describe the content containing in that pages.
Reason : Page title is important because this is what will be displayed in the result section of search
Que 5 ) What is Site Map ?
Ans Search Engines need a Site Map to Index your site properly. This will them what content you have and How you organized that content. By using site map you make your site more search engine friendly and increasing the chance of frequent indexing.
Que 6 ) Why we use Robots.txt File ?
Ans Robots file is used when you have duplicate content that you don’t want to be indexed, or you want to create a no follow rule for specific areas of your Websites, you need one of these files
Que 7 ) How Keywords are Choose for Optimization ?
Ans The Success of Choosing Keywords is to pick the Keywords that are Popular, related to your content and effective. Avoid the practice of overusing or over stuffing your keywords. Stick to density of 3-4% per page on your top keywords for the best effect.
Que 8 ) What is Black Hat SEO ?
Ans. Race Among websites to attain High Ranking has brought about a Number of methods and technique used to achieve this goals. These Methods can be characterized into two Groups depend on there acceptability to search engines.
White Hat SEO – SEO Methods that conform to search engine Guidelines are White Hat
Black Hat SEO – SEO Methods those are viewed as less acceptable are called Black Hat
Que 9 ) What is Cloaking ?
Ans. Cloaking involves having two separated pages one to show to google bot and other to show to your sites visitors
Que 10 ) What is Blog Flipping ?
Ans Practice of selling Blog to other one after it attains popularity and traffic.
Que 11) What is PPC
Ans. PPC method of Online Advertisement where you pay per click when visitor type your ad displayed on search engine
Read more on SEO Multiple Choice Questions.
Nice to see your useful questions. These are mostly useful for freshers or the person just entered in SEO industry.
Share more such interview questions as lots of people will visit your site in search of useful Seo Interview Questions.
Thank you.